Toyota Tacoma's "Truck Summoner"
A gamer's weapon of choice in World of Warcraft turns out to be "four wheels of fury," namely a Toyota Tacoma. Presto, the Tundra is thrust into the popular game, ultimately slaying a dragon that had swallowed it whole. Indeed the Tacoma emerged triumphantly from the belly of the beast, giving new cache to the vehicle's "unbreakable" image.
Agency: Saatchi & Saatchi/LA Harvey Marco, chief creative officer; Steve Chavez, creative dirctor; Dino Spadavecchia, associate creative director/art director; Greg Farley, copywriter; Jennifer Pearse, senior agency producer. Production Company: Hydraulx Steve Chavez, Dino Spadavecchia, Greg Farley (all from Saatchi), directors. Editorial: Hydraulx Ed Chapman, post supervisor Sound Design: Blizzard Entertainment, Los Angeles Audio: Lime Studios Loren Silber, mixer.