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iSPOT of the Week: Nike's "Quick Turn"

By

SHOOT Staff
Tuesday, Oct. 23, 2007

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"Quick Turn" pits slo-motion football action (shot at 900 fps, using a Weisscam HD rig) in an industrial, unearthly midnight world of time-lapse photography. The juxtaposition of speeds in a single shot creates a distinct aesthetic style while functionally demonstrating Nike's five essential five-a-side skills.

Credits

Agency: Wieden+Kennedy | London Dan Norris, creative; Will Misselbrook, agency producer Production Company: Draw Pictures Limited Michael Williams, director; Greg Magloire, producer; Kwok Yau, production manager; Ben Smithard, DP Editorial: Cut + Run, London Andy McGraw, editor Postproduction: MPC (The Moving Picture Company) Toby Aldridge, Smoke artist Music: Burial, London Autechre, Murcof, Chris Clark, composers Sound Design: Aquarium, London Chips Paul, sound designer

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