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Top Spot of the Week: Dove's "Onslaught"

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SHOOT Staff
Monday, Oct. 22, 2007

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Unrealistic, fashion model-like standards for what constitutes female beauty bombard us in this piece, making it clear parents and mentors of young girls ought to talk to their kids about the essence of beauty before their heads are full of unhealthy, unrealistic visions promulgated by the fashion/beauty/cosmetics industry.

Credits

Agency: Ogilvy & Mather Janet Kestin, Nancy Vonk, chief creative officers; Tim Piper, associate creative director/art director/copywriter; Mike Kirkland, art director/copywriter; Stuart Campbell, Sharon Lee Pan, art directors; Brenda Surminski, executive producer; Jeff McDougall, producer. Editorial: Soho Post, Toronto Doug Morris, executive producer; Stefani Kouverianos, post producer; Kevin Gibson, online/offline editor; Tim Piper, offline editor. Rogue Editorial, Toronto. Mark Sheehan, assistant editor. Postproduction: Notch Bill Ferwerda, colorist; Dan Stone, assistant. Audio: Vapor Music

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