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iSPOT of the Week: Honda's "Eyes"

By

SHOOT Staff
Tuesday, Oct. 16, 2007

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Gigantic eyeballs chase the 2008 Honda Fit through a slightly surreal world in this 15-second animated spot. Concept artist Darren Gillford used references that director Andy Hall pulled to create a look for the surreal world. Working with those visual cues, additional a52 CGI artists  built-out the environments, handling modeling, texturing, and lighting in Maya, using Mental Ray for rendering, and Adobe Photoshop for additional 2D imaging.

Credits

Agency: RPA Santa Monica, Calif., Joe Baratelli, David Smith, creative directors; Curt Johnson, ACD/art director; Todd Carey,ACD/copywriter; Gary Paticoff, executive producer;Nick Rogoff, producer Production Company: A52 Andrew Hall, director/VFX supervisor; Mark Tobin, executive producers; Sarah Haynes, producer; Darren Gillford, concept artist; Kirk Balden, Pat Murphy, flame artists; James Pastorius, shake artists; Dan Gutierrez, previz artist; Max Ulichney, Kirk Shintani, Eli Guerron, Paulo de Almada, Adam Newman, Dan Gutierrez, CGI artists Music: Elias Arts Sound Design: 740 Sound Design

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