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Xbox, "Xbox vs. Yaris"

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SHOOT Staff
Monday, Oct. 15, 2007

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An advergame on Xbox to promote the Toyota Yari is being promoted with a 15 second video ad. The animated spot shows the Yari driving up to an Xbox and causing a commotion before it is sucked inside. The spot is running on a range of game sites. It's the only form of advertising for the game.

Credits

Agency: Saatchi & Saatchi/LA Greg Wells, creative director; Matthew Pollock, producer; Felipe Bascope, copywriter; Kelly Kliebe, art director Production Company: The Famous Group Greg Harvey & Earl Burnley, Jr., creative directors; Andrew Isaacson, executive producer; Mary Ann Cabrera, producer; Rocky Joe, editor; Satoshi Harada, lead cg artist; Jens Lindgren & Ryan Kirkwood, cg artists Sound Design: Subtractive Greg Morgenstein, sound design

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