La-Z-Boy's "Who Am I"
In "Who Am I?"�one of seven spots in a campaign--a garishly dressed man, replete with loud shirt and a giant medallion hanging from an ostentatious gold chain, walks into a La-Z-Boy furniture gallery. He is holding a silver motorcycle helmet. A female employee greets the prospective customer who is bewildered and confesses, "I don't know who I am anymore." She counters by inviting him to "try being yourself over here." The "over here" is a large red Laz-Z-Boy sofa. His disoriented state disappears once he sits down. He lets out a satisfied sigh, and says "hello old friend" to the couch. He then extends a slightly different greeting to the La-Z-Boy employee as if he's just noticed her for the first time. "Well, hello new friend," he says in a bit of a cheesy tone and a flirtatious manner. The tagline: "Comfort, it's what we do."
Agency: Rubin Postaer & Associates Joe Baratelli, David Smith, creative directors; Nathan Crow, art director; Eric Helin, copywriter; Shelley Eisner, producer. Production Company: Tool of North America Erich Joiner, director; Jennifer Siegel, Brian Latt, executive producers; Mark Fetterman, producer; Mark Plummer, DP Editorial: Spot Welders Inc. Pam Martin, Lucas Spaulding, editors Music: Elias Arts Jonathan Elias, composer
Recent SHOOT News Stories
Recent SPW Releases
Librarian of Congress Carla Hayden announced the 2017 selections to the...
LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 5th Annual...
National TeleConsultants (NTC), a leading media technology consulting,...
The production partnership of CinemaStreet Pictures and director Ed Han...
Nominees for the 24th Annual Screen Actors Guild Awards® for outstanding...