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Comcast's "Anthem"

By

SHOOT Staff
Thursday, Oct. 11, 2007

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Busby Berkeley meets White Men Can't Jump in this musical comedy spot "Anthem" promoting the BOEPC (The Big, Old, Expensive Phone Company). Stodgy executives form a chorus line of sorts to extol in singing voice the virtues of the BOEPC, urging viewers all the while not to buy Comcast's Triple Play of discounted cable, Internet and phone service.

Credits

Agency: Goodby, Silverstein & Partners Jamie Barrett, creative director/copywriter; Mark Wenneker, creative director; Svetoslav �Slav� Nikolov, art director; Spencer Riviera, copywriter; Melissa Nagy, producer Production Company: Moxie Pictures Martin Granger, director; Robert Fernandez, Lizzie Schwartz, executive producers; Roger Zorovich, head of production; Heidi Soltesz, producer; Ramsey Nickell, DP Editorial: hutchco technologies Jim Hutchins, editor Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Dave Hussey, colorist,Jim Bohn, Matthew Lydecker, online editors Music: Asche & Spencer Music & Sound Design Thad Spencer, creative director; Richard Werbowenko, composer; Janell Vircks, executive producer; Alan Omerovic, engineer/mixer Audio: Lime Studios Rohan Young, audio mixer

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