The U/North spot is a Sunday morning stockholder feel good type of spot, not really selling anything, just making a statement that the company is benevolent.
The spot features panoramic shots of fields interspersed with images of children planting seeds. The spot was created from a combination of elements. The panoramic shots were stock footage, which Fluid's Flame artist Alex Frowein stylized to create the final effect. The additional shots of the kids were shot by Robert Elswit (DP) with the film's director Tony Gilroy and Frowein working together.
Production Company: Fluid David Shapiro, executive producer/partner; Victor Melton, logo design; Alex Frowein, editorial/design; Andrew Sherman, original music and voice of U/North