Top Spot of the Week: Microsoft Xbox's "Believe"
The game playing experience of Halo 3 is captured in painstaking, hand-crafted fashion, entailing action set in an elaborately constructed diorama.
Agency: McCann-Erickson San Francisco Rob Bagot, John McNeil, executive creative directors; Scott Duchon, Geoff Edwards, group creative directors; John Patroulis, creative director; Nate Able, Tim Stier, art directors; Mat Bunnell, copywriter; Hannah Murray, producer. Production Company: MJZ Rupert Sanders, director; David Zander, Lisa Rich, Marcia Deliberto, executive producers; Laurie Boccaccio, producer; Chris Soos, DP. Editorial: Peepshow Andrea Macarthur, editor; Paul Plew, assistant editor; Chrissy DeSimone, Liv Lawton, executive producers; Tricia Sanzaro, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, executive producer. Visual Effects: Method Cedric Nicholas, VFX supervisor/lead 2D artist; Laurent Ledru, CG creative director; Jake Montgomery, Sarah Eim, Kyle Obley, 2D artists; Sean Durnan, Matt Wheeler, Chi Wei Hsu, Chris Smallfrield, 3D artists; Ryan Raith, Zach Lo, junior 2D artists; Matt Longwell, junior 3D artist; Neysa