Top Spot of the Week: Nike's "Beautiful Monster"
Beauty is in the eye of the beholder. And indeed when a kaleidoscope of basketball players in action comes together to form a sum greater than its parts--a team, a.k.a. the "Beautiful Monster"--it is something to behold.
Agency: Wieden+Kennedy | Portland Jelly Helm, Steve Luker, executive creative directors; Tyler Whisnand, Mike McCommon, creative directors; Ian Fairbrother, copywriter; Aaron Allen, art director; Ben Grylewicz, executive producer; Krystle Mortimore, Shannon Worley, producers. Editorial: rOOm Jeff Selis, editor. Postproduction: 20twenty vfx, Santa Monica Louis Mackall, visual effects artist/colorist; Tonia Wallander, producer.
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