Hearst-Argyle Television's HighSchoolPlaybook.com "Are We Crunching"
A short viral video from the launch campaign for Hearst-Argyle Television's HighSchoolPlaybook.com features Boo Yah, the star of the campaign, whose brightly painted face suggests the quintessential high school fan.
The video comes from a series of four that run online as part of a multi-media campaign to promote the new social networking site HighSchoolPlaybook.com that will be used by affiliate channels to provide high school sports coverage in their local markets.
Agency: The Brand Gallery Phil McIntyre, chief executive officer; Iain Greenway, chief creative officer; Ruhiya Nuruddin, producer; Neha Anada, production coordinator; Nina Sloan, line producer; Laura Israel, editor Production Company: Streamline Content Brian Bennhoff, executive producer; Peter Kagan, co-director Music: RK Music Rob Khan, music
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