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Hearst-Argyle Television's HighSchoolPlaybook.com "Are We Crunching"

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SHOOT Staff
Wednesday, Sep. 19, 2007

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A short viral video from the launch campaign for Hearst-Argyle Television's HighSchoolPlaybook.com features Boo Yah, the star of the campaign, whose brightly painted face suggests the quintessential high school fan.
    The video comes from a series of four that run online as part of a multi-media campaign to promote the new social networking site HighSchoolPlaybook.com that will be used by affiliate channels to provide high school sports coverage in their local markets.

Credits

Agency: The Brand Gallery Phil McIntyre, chief executive officer; Iain Greenway, chief creative officer; Ruhiya Nuruddin, producer; Neha Anada, production coordinator; Nina Sloan, line producer; Laura Israel, editor Production Company: Streamline Content Brian Bennhoff, executive producer; Peter Kagan, co-director Music: RK Music Rob Khan, music

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<iframe width="560" height="349" src="https://shootonline.com/embed/49043/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="640" height="390" src="https://shootonline.com/embed/49043/640x390" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="853" height="510" src="https://shootonline.com/embed/49043/853x510" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="1280" height="750" src="https://shootonline.com/embed/49043/1280x750" frameborder="0" allowfullscreen></iframe>
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