The Best Work You May Never See: Idaho Lottery's "Twister"
In this animation spot, a man calls into the Idaho Lottery office with a great idea for a TV commercial--only to have it shot down by the receptionist who answers the phone.
Agency: es/drake, Boise JoeQuatrone, Dennis Budell, creative directors; Lisa Hawkes, producer. Production Company: Acme Filmworks, Hollywood, Calif. Christopher Hinton, director/animator; Ron Diamond, executive producer; David Schmier, executive producer/East Coast; Pernille D'Avolio, senior producer; Michael O'Donnell, head of digital operations. Editorial: Acme Filmworks, Hollywood, Calif. Gheorge Khair, offline editor/post supervisor. Audio: North by Northwest Productions, Boise David Earnest, audio mixer/sound designer.