The Best Work You May Never See: Group Health's "DIY"
A man jams pushpins into his face and body--his makeshift way of performing acupunture. His wife walks by, pointing out that acupuncture is covered by their Group Health plan.
Agency: Sedgwick Rd. Forrest Healy, creative director/copywriter; Jim Walker, creative director; Jason Black, art director; Hal Dantzler, producer. Production Company: Tool of North America Tom Routson, director; Jennifer Siegel, Brian Latt, executive producers; Gayleen Sharon, producer; Dante Spinotti, DP. Editorial: Cosmo Street Katz, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Mark Osborne, online artist. Audio: Pure Audio Scott Weiss, engineer.