iSPOT of the Week: Adidas' "Rock the Pitch"
"Rock the Pitch," a :30 video playing at www.adidas.com/MLS, supports the campaign that encourages users to create their own videos using original songs associated with the MLS teams that were created for the campaign.
The spot features colorful soccer highlights provided by MLS interspersed with moton graphics added with After Effects, which are calls to action that promote the songs and encourage viewers to create their own team videos.
Agency: EVB Jason Zada, Executive Creative Director; Lauren Harwell, Assistant Creative Director & Art Director; Jaime Robinson, Assistant Creative Director & Copywriter; Julie Hart, Producer; Kenneth Robin, Designer; Ray Dolber, Technical Lead; Shawn Myers and Alissa Mach, Motion Designers; Adrian Rapp, Editor Music: Rock River Music Jeff Daniel, President/CEO; David Hargis, Vice President of A&R/Marketing; David Wurzburg and Cez Goncalves, A&R Managers
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