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The Best Work You May Never See: The California Endowment's "Waiting"


Monday, Aug. 27, 2007


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A mother holds a sick child in her arms as they sit in a crowded hospital emergency room awaiting treatment. A super informs us that emergency room wait times are getting longer. Other slices of life show us how health care costs are jeopardizing a family's finances, and a man waiting on a phone as an automated voice tells him that the authorization he needs won't be coming for another 40 minutes. Supered messages read, "Californians are waiting for health care reform," followed by, "What are California's leaders waiting for?"


Agency: GMMB Steve Caplan, partner; Aimee Sanders, copywriter; Jennifer Harfeld, art director; Andrew Silver, producer. Production Company: GARTNER Raymond Bark, director; Don Block, Rich Carter, executive producers; Greg Ferguson, producer; Marco Mazzei, DP. Editorial: Rival Editorial Adrienne Gits, editor. Postproduction: Brickyard VFX George Fitz, online editor. Rushes, Los Angeles. Chaz Tucker, colorist. Music: Musikvergnuegen Audio: POP Sound

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