Top Spot of the Week: Guinness' "Music Machine"
A surreal environment--in which men are launched like rockets into large bongo-like drums, bouncing around in an otherworldly environment--turns out to be a glass full of Guinness ale. The tagline for the libation: "It's Alive Inside."
Agency: Irish International BBDO, Dublin Mal Stevenson, creative director; Mark Nutley, copywriter; Pat Hamil, art director; Noel Byrne, producer. Production Company: Red Bee Media Steve Cope, director; Edel Erickson, Laura Gold, producers; Adrian Wild, DP. Editorial: Cut + Run, London Tim Hardy, editor. Postproduction: THE MILL, London Seamus O'Kane, colorist Visual Effects: THE MILL, London Juan Brockhaus, VFX supervisor/lead 3D artist; Tom Bussel, lead techincal diector; Aidan Gibbons, Alex Hammond, Suraj Odedra, Ross Urien, James Rogers, 3D artists; Richard Roberts, lead Flame artist; Leon Woods, Paul Downes, assistant Flame artists; Darren Christie, lead Shake artist; Grainne Freeman, Becky Porter, Pete Hodsman, Shake artists; John Thornton, Smoke artist; Charlotte Loughnane, Lee Pavey, production team.