Friday, December 15, 2017
You are here:

iSPOT of the Week: Intel's "Everything Has Changed"


Tuesday, Aug. 21, 2007


Log in or register now!

Intel's music video, directed by Christopher Guest (This is Spinal Tap) uses rock musicians to sing a song dedicated to IT managers who will use Intel's new computer management products. A soft rock and hard rock musician sing separately and then together to communicate the IT message. The film, created by MRM Worldwide and shot by GO Film, is music comedy in the tradition of Guest's great mocumentaries, which works as advertising because it's directed at the target audience of IT managers.


Agency: MRM Worldwide Duncan Mitchell, Executive Creative Director; Andrew Payton, Senior Copywriter; Michael Jacobs, EVP Executive Creative Director Production Company: Go Film LA Christopher Guest, Director; Gary Rose, Executive Producer Editorial: Red Car NY Charlie Cusmano, Editor; Jen Hassenberg, Producer Music: The Treehouse CJ Vanson, Composer, Song Writer; Talent: Rob Giles, Hard Rock Lead Singer; Dan Finnerty, Soft Rock Lead Singer; Johnny Giosa, Hard Rock Drummer; Chris Yates, Hard Rock Bass Player; Tavis Bohlinger, Soft Rock Acoustic Guitarist

Send by email


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...