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Diageo's Green Tea Partay


Wednesday, Aug. 15, 2007


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Diageo is promoting its new Green Tea beverage with "Green Tea Partay," a video that extends the campaign that began with last year's Tea Partay video that has been viewed almost four million times on YouTube. The new video, a West coast version of the first rap video with a New England theme, creates a coast to coast rivalry that is generated by this video, which also parodies traditional rap videos.


Agency: JWT Ty Montague, Chief Creative Officer; Andrew Clarke, Executive Creative Director; Jeremy Postaer, Creative Director; Chris Maiorini, Creative Director, Copywriter; Scott Bell, Copywriter; Jill Rothman, Director of Production; Joel Jeffords, Producer; Debbie Gleason, Production Manager Production Company: Rockhard Films Marc Klasfeld, Director; Barry Norwood, DP; Lorraine Klaus, Executive Producer; Amanda Fox, Head of Production Postproduction: Company 3 Dave Hussey, Telecine Visual Effects: Skully FX Music: Cashmere Agency Ted Chung, Producer


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