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iSPOT of the Week: Bugaboo's "Bugaboo Bee"

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SHOOT Staff
Tuesday, Aug. 14, 2007

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Bugaboo is promoting its new baby stroller with a choreographed music video that features four dads operating the strollers in a cityscape that is overcome with dancers. The fast pace of the film is achieved by rhythmic shots from all angles, including Busby Berkeley-style overhead shots that create a "kaleidoscopic feel," according to director Vince Marcello.


  

Credits

Agency: 72andSunny Brand Manager: Nicole Bush; Brand Leader: John McGonigle; Creative Director: John Boiler; Producer: Juliet Diamond; Executive Producer: Sam Baerwald Production Company: Tempered Entertainment Director: Vince Marcello; Producer: Shyam Balse; Producer: Joseph Itaya Postproduction: Dragon Slayer Post

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