Friday, May 25, 2018
You are here:

Top Spot of the Week: New Balance's "Roadkill"

By

SHOOT Staff
Monday, Aug. 13, 2007

1840 views

Log in or register now!

A young man driving a car hits a bump in the road. He stops the car and looks back to see he's run over a porcupine. He then takes off his New Balance shoes, rubs the soles together and places them on the animal, reviving it with an energy charge, akin to cardio pulmonary resuscitation. Indeed, New Balance's new ZIP shoes have positive energy.

Credits

Agency: Almighty, Boston Chris Smith, Joe Polevy, creative directors; Chad Portas, associate creative director/art director; Andrew Jasperson, writer; Matthew Charde, executive producer; Liz Shook, producer. Production Company: Biscuit Filmworks Russ Lamoureux, director; Shawn Lacy, Eric Stern, executive producers; Lisa Stockdale, producer; Joost Van Starrenburg, DP. Editorial: engine room Matt Rogers, editor. Postproduction: Nice Shoes Gene Curley, colorist. Audio: Soundtrack Recording Group Howard Cole, audio engineer/sound designer. Animation: Shilo Jose Gomez, Andre Stringer, creative dirctors; Evan Dennis, lead designer/animator/compositor; Tracy Chandler, executive producer; Jeremy Yaches, prdoucer; Dave Hill, animator/compositor.

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/49016/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/49016/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/49016/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/49016/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Top