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The Best Work You May Never See: Minnesota Lottery's "Helping Nature"


Monday, Aug. 13, 2007


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A man makes like a beaver, paddling across a lake with wooden branch in mouth to contribute to the building of a dam. A voiceover explains that last year the Minnesota Lottery gave nearly $50 million to the einvoroment. So when you play, it's like you're helping nature."


Agency: Colle+McVoy Mike Fetrow, creative director; Dave Keepper, creative group head; Nina Orezzoli, art director; Eric Husband, copywriter; Kris Wong Barrie, Ramon Nunez, producers; Kelly Kytola, assistant producer. Production Company: Backyard Kevin Smith, director; Peter Steinzeig, executive prdoucre; Randy Arnold, DP. Drive Thru, Minneapolis. Mark Setterholm, executive producer; Julie Hartley, producer. Editorial: Drive Thru Brody Howard, editor. Postproduction: Pixel Corps Kurt Angel, online editor. Crash & Sue's, Minneapolis. Josh Allard, colorist. Audio: Modern Music & Sound Rick Meyer, Brian Hanna, audio mixers/sound designers.

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