Top Spot of the Week: McDonald's YouTube "McNuggets Guys"
A couple of guys rap their ode to Chicken McNuggets in a YouTube video which caught the attention of Arnold Worldwide and lead to the video being adapted to serve as a broadcast commercial.
Agency: arnold | Boston Pete Favat, chief creative officer; Chris Edwards, creative director/copywriter/art director; Bob Pye, creative director; Kate Grogan, Sean Vernaglia, Barry Frechette, producers. Editorial: arnold | Boston Chris Edwards, editor. Panache Editorial, Boston. Ellen Wallett, Josh Sklaroff, editors. Audio: Soundtrack Recording Group Mike Secher, mixer.