Olay's "The End of Lines"
A hand-drawn character finds his existence threatened by an invisible force that's erasing his line art environment, eventually including the very lines of which he consists. The tagline is that using Olay results in the "end of lines."
Agency: Saatchi & Saatchi/NY Ryan Fitch, music producer. Production Company: Slinky Pictures, London Suzanne Deakin, director/animator Music: Fluid Andrew Sherman, composer; David Shapiro, executive producer; Ian Jeffreys, producer. Audio: Fluid Andrew Sherman, mixer.