Nike Golf's "Great Expectations"
Artisans craft a beautifully styled set of golf clubs and bag to match--but they seem strangely small. A delivery guy then drops them off at Tiger Woods' home for the new star in the household, Tiger's first born.
Agency: Wieden+Kennedy | Portland Hal Curtis, creative director; James Mosslander, art director; Eric Samsel, copywriter; Ben Grylewicz, executive producer; Jennifer Fiske, producer. Production Company: Moxie Pictures Henry Lu, director; Robert Fernandez, executive producer; Salli Zilles, producer; Jesse Green, DP. Editorial: Joint Editorial, Portland, Ore Peter Wiedensmith, editor. Music: Endless Noise Jeff Elmassian, creative director/composer; Andy Rehfeldt, composer; Dayna Turcotte, executive producer. Sound Design: Joint Editorial, Portland, Ore Peter Wiedensmith, sound designer. Audio: Joint Editorial, Portland, Ore Peter Wiedensmith, mixer.