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Top Spot of the Week: Petco's "What A Drag"


Tuesday, Aug. 7, 2007


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A man is holding a leash--but he's the one not in control as whatever is on the other end is pulling him stomach down along the ground, leading him to crash through a fence, to upend a jogger and on other misadventures. Finally we see what's pulling the leash, a dog who's super energized by Petco's line of natural pet foods.


Agency: M&C Saatchi, Los Angeles Martin Dix, creative director; Jay Gundzik, art director; Craig Ghiglione, copywriter; Wendi Weger, producer. Production Company: Partizan Paul Goldman, director; Glynn Speckhardt, DP. Editorial: chrome Adam Parker, editor. Visual Effects: Ring of Fire Music: Beacon Street Studios Brian Chapman, composer; Andrew Feltenstein, John Lau, producers. Audio: Lime Studios Sam Casas, audio mixer.


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