The Best Work You May Never See: Ad Council/SAMHSA's "Friends"
Friends come and go--but mostly the latter when the going gets tough. Before our eyes, a roomful of friends dwindles down when a voiceover identifies those who are willing to just hang out, others who will help during a move and finally the one solitary friend remaining who will help his buddy deal with mental illness.
Agency: Grey | New York Tim Mellors, chief creative director, Grey North America; Rob Baiocco, creative director; Roger Wong, art director; Ben Seldon, copywriter; Eric Tao, producer. Production Company: MJZ Clay Williams, director; David Zander, executive producer; Andre Pienaar, DP. Radke Films, Toronto. Scott Mackenzie, executive producer; Ken Eggett, producer. Editorial: Red Car Jerry Fried, editor. Postproduction: Nice Shoes Chris Ryan, colorist. Visual Effects: Red Car David Sullivan, effects artist. Music: Karma Groove, New York Gary Schreiner, composer/arranger. Audio: audioEngine Carl Mandelbaum, mixer.