The Best Work You May Never See: NHTSA's "Lead Foot"
A man's heavy foot punches holes in the sidewalk with each step he takes. He shears a fire hydrant from its foundation when he rests his foot upon it to tie a shoelace. Then he gets into a car and is lead foot on the accelerator leads to speeding--and his being ticketed by a cop.
Agency: Tombras Group Nick Vagott, creative director/copywriter; Brian Potter, creative director/art director. Production Company: Saville Productions Rupert Wainwright, director; Rupert Maconick, executive producer; Cory Berg, producer; Jeffrey Kimball, DP. Editorial: Fluid Scott Philbrook, editor; Rasha Clark, producer. Postproduction: Nice Shoes Gene Curley, colorist. Sound Design: Fluid Audio: Sound Lounge Tom Jucarone, mixer.