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iSPOT of the Week: Xbox's "Slip"


Friday, Jul. 20, 2007


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Xbox is promoting three new games that demand controlling your environment with a video that shows a parkour athlete mastering his environment to make his spectacular moves.
    "Slip," which shows noted parkour athlete Chase Armitage leaping off a series of London buildings while providing narration that promotes the master your environment theme, was shot with four cameras to achieve different effects, from close up shots of Armitage with a pinhole camera to slow motion footage with a Weiff.


Agency: AKQA/London Creative Director, Writer, Art Director: James Hilton; Agency Producer: Miles Wilkes; Account Director: Jim Moffat; Digital Engineers: Alexs Wills, Andy Hood; Designer: Kevin Russel Production Company: Partizan Director: Barney Howells; Producer: Matt Tucker; Director of Photography: George Steele Editorial: The White House Editor: Adam Marshall

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