Cingular Wireless' "Battle"
A mother and daughter have what sounds like a typical argument over whether or not the youngster should have a cell phone--but atypically they are saying positive things to each other and actually agreeing that a phone makes sense.
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Susan Credle, executive creative director; Mark Wegwerth, creative director/copywriter; Christopher Cole, creative director/art director; Peter Feldman, executive producer. Production Company: Park Pictures Alison Maclean, director; Caroline Kousidonis, producer; Ellen Kuras, DP. Editorial: MacKenzie Cutler Ian Mackenzie, editor. Postproduction: Company 3 New York Billy Gabor, colorist. Audio: Sound Lounge Tom Jucarone, mixer.