In this spot that's part of GE's ongoing "Ecoimagination" campaign, a boy captures the wind in a jar and gives it as a gift to his grandpa...
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Don Schneider, executive creative director; John Leu, creative director/art director; Brad Roseberry, creative director/copywriter; Regina Ebel, executive producer; Melissa Chester, executive music producer; Filomena Lovecchio, assistant prdoucer. Production Company: Traktor, Santa Monica Traktor (Pontus & Patrik), directors; Emmanuel Lubezki, DP. Editorial: MacKenzie Cutler Gavin Cutler, editor. Visual Effects: MassMarket