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iWork: Vex's Sliced

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SHOOT Staff
Friday, Jul. 6, 2007

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To get young adults to pass along a viral video, it needs to be super sexy, super funny or somewhat gory. GJP Advertising, Toronto, combined the latter two elements in a new online campaign for VEX, a Canadian hard lemonade beverage, to launch its killer new Strawberry Orange Banana flavor. The campaign, which consists of a website and banner ads, spoofs the horror film genre. At www.slicedthemovie.com, visitors can watch a faux horror movie trailer. But the actors/victims starring in the trailer are actually fruit, and the killer is a VEX bottle. Before watching the trailer, viewers are warned that it is rated R-19 for fruit torture and scenes of juice.  To see a high resolution version, go to http://www.slicedthemovie.com/

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