iSPOT of the Week: "Aids Testing PSA"
A :60 PSA produced by HBO in conjunction with the NBA, the Global Business Coalition on HIV/AIDS and the Kaiser Family Foundation teams two Hollywood stars with six NBA players to communicate the message about the importance of AIDS testing.
Jamie Foxx and Queen Latifah communicating the message about AIDS testing with the players in action on the court. An original hip hop song featuring Doug E. Fresh provides the soundtrack.
The spot was shot with a wide frame Super 16 mm camera.
Production Company: HBO Director - Chris Spencer
Director of Photography - Joe A.
Executive Producer - Elaine Brown
Producer - Rick DiLoreto
Line Producer - Jeff Switzer
Director of Production - Alice Glinert Music: Rhythm Caf�, Inc., The Jim Olen, Executive Producer; Stevie Butler, Composer/Producer; Lead Vocalist, Hip Hop Artist Doug E. Fresh