Top Spot of the Week: Dunkin' Donuts' "In Half"
To promote Dunkin' Donuts' SoBe Energy Coolatta drink to a teen audience, this spot shows youngsters energized to tear everything in sight into perfect halves, from a phonebook to a mattress to a canoe to even an automobile.
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Tim Cawley, group creative director/copywriter; Kevin Daley, group creative director/art director; Alex Vainstein, producer. Production Company: Epoch FIlms, NY Office Phil Morrison, director; Doug Halbert, executive producer; Marc Marrie, line producer; Benoit Debie, DP. Editorial: The Whitehouse Dan Maloney, editor; Fabiola Newman, Jeff Jay, assistant editors; JoJo Scheerer, editorial producer. Postproduction: Smoke & Mirrors NY,The Mill New York Nick Tanner, Flame artist; Paul O'Beirne, producer.,Fergus McCall, colorist; Alex Maxwell, assistant colorist; Angela Botta, telecine producer. Music: Soundtrack Recording Group Mike Secher, composer. Audio: Soundtrack Recording Group Mike Secher, mixer.