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The Best Work You May Never See: Erboristeria della Piazzella's "Flies"


Wednesday, Jun. 13, 2007


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Flies buzz about a woman in an office. Co-workers look both annoyed and puzzled at the sight. Supers appear to suggest a solution: "Full of it. Get it out," followed by a logo for local Italian store Erboristera della Piazzella and its Natural Laxative Tea.


Agency: Special Team, Milan and New York Pasquale Diafera, creative director; Veronica Diaferia, producer. Production Company: Bedeschi Film, Milan Gigi Piola, director; Giovanni Bedeschi, executive producer; Federico Salvi, producer; Giancarlo Lodi, DP. Visual Effects: RIZZI, Milan Patrizio Rizzi, visual effects artist.

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