Top Spot of the Week: Orbit's "The Affair"
Chewing Orbit Gum makes it impossible to utter any adult obscenities, even when a wife catches her husband red-handed with his mistress. As a result, all three parties are reduced to hurling juvenile insults at one another.
Agency: Energy BBDO Marti Orzio, executive VP; Mike Roe, creative director/copywriter; Frank Dattalo, creative director/art director; Diane Jackson, senior VP/director of broadcast production; Brigette Whisnant, executive producer. Production Company: Biscuit Filmworks Noam Murro, director; Toby Irwin, DP. Shawn Tessaro, Eric Stern, executive producers; Jay Veal, producer. Editorial: Bikini Edit Avi Oron, editor. Postproduction: Nice Shoes Chris Ryan, colorist. Audio: Hoffman Sound Justin Mayer, mixer.