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Top Spot of the Week: Gatorade's "Thief"


Monday, May. 21, 2007


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Harvey Keitel goads New York Yankee star Derek Jeter to steal a base during a game. Sidling up alongside Jeter, Keitel represents the inner voice of Jeter, urging him to excel and nab the bag to get into scoring position.


Agency: Element 79 Partners Jon Flannery, creative director; Max Stinson, art director; Jim Paul, copywriter; Peter Hullinger, producer. Production Company: Epoch FIlms, NY Office,Bug Editorial Stacy Wall, director; Jerry Solomon, executive producer; John Duffin, head of production; Timory King, producer. Paul Cameron, DP.,Andre Betz, editor Postproduction: The Mill, New York Fergus McCall, colorist. Visual Effects: Framestore NY Murray Butler, senior Flame artist; Talia Marash, Tom Leckie, Flame artists; James Razzall, senior producer; Eric Rosenfeld, shoot supervisor. Music: Stimmung David Winer, composer; Gus Koven, sound designer; Kelly Fuller, executive producer. Audio: Sound Lounge Philip Loeb, mixer.

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