iSPOT of the Week: Dell's "Nerd Buddy"
"Nerd Buddy" a viral film to promote DellConnect, a remote repair service, features computer nerds strapped to the backs of Dell computer owners, which is the wrong way to fix a computer.
The film was shot with JVC GY-HD110 HDV cameras and the key to the shoot was to build rigs so the actors playing the nerds could sit on the backs of the computer owners without harming them.
Agency: Bernstein-Rein Creative Director: Bob Morrow; Writers: Eric Knittel, Aaron Weidner; Art Directors: Gene Blakeney, Brandon Wilson; Agency Producer: Matt Faris; Interactive Creative Director: Anthony Magliano; Programer: Travis Beckham Production Company: Sparks Productions Exec Producer: Andy Crosbie; DP: Ted Parkes; Director: Mitch Gabourie
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