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Top Spot of the Week: Travelers' "Luck"

By

SHOOT Staff
Saturday, May. 12, 2007

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Set at the fictional Rabbit's Foot Reattachment Center, this spot shows us scientists and high-tech equipment being brought to bear to reattach colored rabbits' feet to bunnies. Why? Because Travelers' policyholders don't need good luck as long as they have great insurance coverage.

Credits

Agency: Fallon Minneapolis Todd Riddle, group creative director; Dean Hanson, art director; Dean Buckhorn, copywriter; Vic Palumbo, director of broadcast, North America; Jennifer David, producer. Production Company: Biscuit Filmworks Tim Godsall, director; Shawn Lacy Tessaro, executive producer; Lauren Bayer, producer; Bryan Newman, DP. Editorial: The Whitehouse Rick Lawley, editor Visual Effects: A52 Sound Design: Lime Studios Rohan Young, sound designer/audio mixer.

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