Top Spot of the Week: Travelers' "Luck"
Set at the fictional Rabbit's Foot Reattachment Center, this spot shows us scientists and high-tech equipment being brought to bear to reattach colored rabbits' feet to bunnies. Why? Because Travelers' policyholders don't need good luck as long as they have great insurance coverage.
Agency: Fallon Minneapolis Todd Riddle, group creative director; Dean Hanson, art director; Dean Buckhorn, copywriter; Vic Palumbo, director of broadcast, North America; Jennifer David, producer. Production Company: Biscuit Filmworks Tim Godsall, director; Shawn Lacy Tessaro, executive producer; Lauren Bayer, producer; Bryan Newman, DP. Editorial: The Whitehouse Rick Lawley, editor Visual Effects: A52 Sound Design: Lime Studios Rohan Young, sound designer/audio mixer.