iSPOT of the Week: Olay's "Street Screenings"
A PSA for Olay to support Skin Awareness Month in May, is a 1:22 film shot on the streets of New York, where a man strips to his underpants for a skin exam. The film was created by Saatchi & Saatchi. Bicoastal/international Believe Media was the production company. The spot focuses on the two main characters and the passersby, whose smiles and casual reactions are typical New York. Four cameras were used to shoot the main characters and the pedestrians, including a hidden camera in the doctor's office area shooting out.
Production Company: Saatchi & Saatchi/NY,Believe Media Creative Directors: Beverly Okada, Tony Granger; Copywriter: Vanessa Fortier; Art Director: Cynthia Harrli; Agency Producer: Peter Ostella,Director: Whitey McConnaughy; EP: Gerard Cantor Editorial: Company X Editor: Barry Miller; Assistant Editor: Rob Mead; EP: Rachelle Way Sound Design: Sugarbox/NY Sound Designer: Jeff Slutx