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iSPOT of the Week: Foot Locker and Adidas "End-to-End"


Tuesday, May. 1, 2007


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"End-to-End," a video ad for Foot Locker and Adidas, uses time-lapse photography to speed up the action so the detailed renderings of graffiti artist Rime, which lasted almost two hours in real time, can be shown in a minute.
    A Canon 5 hi resolution digital camera that captured one frame every one second and a Panasonic HVX200 digital camera were used to shoot the video, with the time compression done in post production, where it was reprocessed at different speeds to make it more interesting.


Production Company: AKA Advertising,Guerilla FX Creative Director: Doug Spitzer; Associate Creative Director: Jesse Scaturro; Senior Producer: Chris Thielo; Producer: Carly Chappell,Director: Thor Raxlen; Director of Photography: Joplin Wu; Executive Producer: Doug Robbins; Senior Producer: Alex Aab; Production Manager: Jeff Weatherby; Still Operator: Cima Bue; Editor/Compositor: Jeff Um; Post Supervisor: Jody Peters

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