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iSPOT of the Week: Cadbury Trebor Bassett's "Trident Factory"


Tuesday, Apr. 24, 2007


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To support the launch of Trident Soft and Trident Splash in the UK, AKQA/London and Bikini Films/London created Trident Factory, a 4:50 film that tells the story of the brand in an amusing way, a light hearted mockumentary that studies the mastication process and the roots of pleasure. The film uses animation to show the "mastication lobe" and laboratory scenes to show how the two gums are made. The film was shot with a Panasonic VariCam at 24p HD for a filmic look.


Agency: AKQA/London Creative Director: Dan Bonner; Associate Creative Director: Colin Byrne; Copywriters: Colin Byrne, Per Nielsen, Matt Longstaff; Art Directors: Dan Wright, Kevin Russell; Tech and Flash Production: Greg Mullen, Alex Willis, Emile Swain Production Company: Bikini Films Producer: Andy Leahy; Director: Jonty Toosey

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