This spot takes us around the world to see different ecology-friendly breakthroughs, from a solar farm to a water purification plant to a wind farm and so on. We end up on a frog in a pond, underscoring that GE is making the world a better place for all creatures to live.
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Don Schneider, executive creative director/art director; Peter Smith, senior creative director/copywriter; Peter Feldman, executive producer; Maria Amato, senior producer; Melissa Chester, executive music producer. Production Company: David Horowitz Music Associates David Horowitz, composer/arranger; Jan Horowitz, executive producer Audio: Buzz, Inc. Michael Marinelli, mixer. Animation: Buf Compagnie Christophe Dupuis, director.