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Visa's "Downtown"


Monday, Apr. 23, 2007


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A musical tour de force as a woman breaks a shoe heel but is whisked off to the tune of "Downtown" to  not only fix her shoe but to get a complete makeover in wardrobe and look from assorted downtown shops--all bought by her Visa card.


Agency: TBWA/Chiat/Day, Inc Lee Clow, chief creative officer; Rob Schwartz, executive creative director; Patrick O'Neill, creative director/art director; Joe Shands, creative director/copywriter; Michelle Burke, producer; Carr Schilling, assistant producer. Production Company: HSI Productions Paul Hunter, director; Kerstin Emhoff, executive producer; Tobias Schliessler, DP. Editorial: The Whitehouse Rick Lawley, editor Visual Effects: Moneyshots Post, Santa Monica Elad Offer, Yuji Yagasaki, Maya Korenwasser, Wolfgang Maschen, Phil Broste, Tim Carras, Keith Yaboukoff, Michele Swift, Michael Liv, visual effects artists. Music: Machine Head Junkie XL, composer (original composer of "Downtown" song was Tony Hatch) Audio: Lime Studios Rohan Young, sound designer/mixer


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