The Best Work You May Never See: Pala Casino's "Hoyt Volume 3"
This cheesy style infomercial promotes Hoyt Monroe's DVD that shows us how not to win at Pala Casino. It turns out that the way not to win is to enjoy Pala's spa, restaurants and other amenities instead of gambling. In this spot, the amenity being enjoyed by a couple is an intimate two-person shower--which Monroe unsucessfully tries to step into.
Agency: M&C Saatchi, Los Angeles Martin Dix, creative director/art director; Chris Pouy, copywriter; Wendi Weger, Rebecca Silverstein, producers. Production Company: Villains Terry Rietta, director (he has since joined Zoo Film, Hollywood); John Marshall, executive producer; Matt Caltabiano, producer; Jim Hawkinson, DP Editorial: chrome Adam Parker, editor Postproduction: Method Siggy Ferstl, colorist