The Best Work You May Never See: Washington State Department of Health's "Cold Turkey"
A man raids his refrigerator at night to find a headless cold turkey inside puffing on a cigarette. The message: Quitting cold turkey doesn't cut it; you need a plan and support.
Agency: WongDoody, Seattle Tracy Wong, creative director; Mark Watson, art director; Jennie Moore, copywriter; Dax Estorninos, producer. Production Company: Green Dot Films Richard Sears, director; Rick Fishbein, executive producer; Rich Pring, head of production; Mat Lumberg, producer; David Claessen, DP. Editorial: World Famous Editorial Tony Fulgham, editor Postproduction: Modern Digital, Seattle Zach Paul, online editor Audio: Clatter & Din Vince Werner, mixer.