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The Best Work You May Never See: Minnesota Timberwolves' "Airhorn"


Tuesday, Apr. 3, 2007


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A mundane slice of life takes an absurd twist when a man, after having returned a bottle of juice to the refrigerator, closes the fridge door, revealing another guy in a wolf costume standing next to him in the kitchen. The "wolf" blares an airhorn, which serves as a reminder that it's not too early to 2007-'08 season tickets for the Timberwolves.


Agency: Martin / Williams Advertising Tom Moudry, chief creative officer; Randy Tatum, Steve Casey, creative directors; Chris Gault, copywriter; Craig Ferrence, art director; Sean Healey, producer; Jennifer Cadwell, assistant producer. Production Company: Salvation Walter Pitt, director; Amy Brewster, producer; Mike Welckle, DP. Editorial: Martin / Williams Advertising Todd Johnson, editor; Ben Hall, graphics; Mikey Centrella, producer. Postproduction: Pixel Farm Dave Sweet, colorist.


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