Monday, May 21, 2018
You are here:

iSPOT of the Week: Nike's "25 Years of Force"

By

SHOOT Staff
Tuesday, Apr. 3, 2007

1180 views

Log in or register now!

The :45 video from R/GA/New York and Stardust Studios, a bicoastal design-animation studio, celebrates the 25th anniversary of the Nike Air Force shoe with a modern history of basketball from the '80s to the present. Product photography from the past is used instead of live action footage and animated to create the colorful visuals, with narration by hi-hop artist Rakim.

Credits

Agency: R/GA, London and New York Creative Director: Joseph Cartman; Art Director: Steve Caputo; Producer: Chaz Mee; Associate Producer: Ronelle St. Luc Production Company: Stardust Creative Director: Jake Banks; Art Director: Justin Blyth; Producer: Lisa Pierce; 3D Artists: Justin Blyth, Bill Bak, Clint Chang Music: Expansion Team Producer: Amy Kindred; Producer: Shelly Bajorek; Composers, Creative Director: Alex Moulton; Composer: Mike Genato (G:Neu)

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48919/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/48919/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/48919/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48919/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Saturday, May. 19, 2018

The Hollywood Professional Association (HPA®) has opened the Call for...

Saturday, May. 19, 2018

If provocative, psyche-jangling shows like "The Handmaid's Tale" are your...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...

Wednesday, May. 16, 2018

Stoli® Vodka, the original premium vodka with uncompromising quality for...

Top