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iSPOT of the Week: Nike's "25 Years of Force"


Tuesday, Apr. 3, 2007


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The :45 video from R/GA/New York and Stardust Studios, a bicoastal design-animation studio, celebrates the 25th anniversary of the Nike Air Force shoe with a modern history of basketball from the '80s to the present. Product photography from the past is used instead of live action footage and animated to create the colorful visuals, with narration by hi-hop artist Rakim.


Agency: R/GA, London and New York Creative Director: Joseph Cartman; Art Director: Steve Caputo; Producer: Chaz Mee; Associate Producer: Ronelle St. Luc Production Company: Stardust Creative Director: Jake Banks; Art Director: Justin Blyth; Producer: Lisa Pierce; 3D Artists: Justin Blyth, Bill Bak, Clint Chang Music: Expansion Team Producer: Amy Kindred; Producer: Shelly Bajorek; Composers, Creative Director: Alex Moulton; Composer: Mike Genato (G:Neu)


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