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The Best Work You May Never See: Shorewest Realtors' "Negotiation"


Monday, Mar. 26, 2007


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Two men haggle over the price for a house, each scoffing at a succession of offers and counter-offers. However, the process goes on so long that the guys age before our eyes. Even the banana in a nearby fruit bowl turns rotten.


Agency: BVK, Milwaukee Jeff Ericksen, creative director; Mike Holicek, copywriter; Jody Spychalla, art director; Kelly Ladwig, producer. Production Company: Crossroads Films Kevin Samuels, director; Dean Winkler, executive producer; Martell Rose, producer; Marc Laliberte Else, DP. Editorial: Independent Studios, Milwaukee Rob Due, editor; Alisson Lockwood, producer. Postproduction: Complete Post | Creative Services Hollywood Sparkle, colorist Audio: Independent Studios, Milwaukee Steve Kultgen, engineer.

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