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Best Work You May Never See: CLAY Family Dealerships' "Naked"


Monday, Mar. 26, 2007


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A salesman in an automobile showroom is no special sight--that is, unless he's naked holding only the car dealer invoice strategically placed so as to get past the censors. The message: CLAY car dealerships have nothing to hide.


Agency: Boathouse Group, Waltham, Mass. John Connors, president; James Overall, creative director; Bob Fitzgerald, copywriter; Margaret McGovern, art director; Kim Daniels, producer. Production Company: Magic Box Films, South Easton, Mass. Gregory Roman, director; Mitchell Rosenwald, executive producer; Seth Dumont, production manager; Patrick Ruth, DP. Postproduction: Brickyard VFX Pete Bullis, Flame artist/colorist Audio: Soundtrack Recording Group Mike Secher, mixer


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