Part of a teen-oriented campaign that frankly presents "things the way they are," this spot finds young people delighting in the misfortune of others, laughing as a boy drops ice cream from his cone onto his shoe, a construction foreman is mowed down by a crane, and a gymnast crashes into a pommel horse.
Agency: Ogilvy & Mather Walter Aregger, creative director/copywriter; Gabriel Vazquez, Gustavo Taretto, general creative directors; Rafael Santamaria, Juan Pablo Gariglio, copywriters; Juan Manuel Montero, Rodrigo Fernandez Siffredi, art directors; James Stewart, producer. Production Company: Rebolucion, Buenos Aires Luciano Podcaminksy, director; Patricio Alvarez, producer; Atahualpa Rojas, DP.
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